That’s why billboards and other outdoor advertising continue to be so popular. Situated in high-traffic places such as interstates, intersections, bus stations and airports, they have an undeniably high impact and a broad reach. Especially in today’s world, where the huge clutter of television, radio and Internet channels can make it difficult to get your message across.

In fact, if you run the numbers, you’ll find that outdoor advertising has the lowest “cost per thousand” of all the media formats. Which means you can reach the greatest number of people for the most reasonable amount of money.

Among other things, you can use outdoor advertising to:

Build brand awareness
Enhance your company’s image
Direct traffic to one of your locations
And drive traffic away from a competitor’s location (by situating your outdoor ad close by)
No wonder companies spend billions of dollars on outdoor advertising each year!