Improve lead quality with FlickMedia Lead Management

Perhaps the oldest argument in business circles is the one often held between Marketing and Sales. "Sales never follows up on all the leads we generate," laments the marketer. "Yeah, well they never send us any good ones," retorts the sales pro.

There is some truth in each argument. Marketing does send Sales good leads. In fact, marketing sends sales great leads. The trouble is, marketing also sends okay, mediocre, so-so and horrible leads. Some sales leads get sent quickly, some slowly, some never get sent at all.

Your Lead Generation Management Needs Improvement.

Discerning a good lead from a bad lead is labor-intensive, thankless work. You have half of your marketing team following up on leads knowing that you're looking for a needle in a haystack. Identifying the hottest prospects might be simple enough. Cultivating the ones that will buy in six months is quite difficult, but you know that's where the real money is.

Sending the leads to sales is challenging, too. It’s difficult for marketing to provide detailed sales lead management. Does marketing always know who is responsible for which major accounts or what partner is covering the northeast? Plus, once you've gone to great lengths to distribute the sales leads, you feel like you never get feedback from sales. Without feedback it’s impossible to know which sales leads you generated were good and what programs drove them.

Despite the difficulties, all of this work is expected to be done. It's the lifeblood of the company. Marketing generates leads to drive revenue. Otherwise, why do it?

Now There’s a Better Way to Enhance Your Lead Management.

You can do what dozens of other leading companies have done to get control of their sales lead management challenges -- turn to an expert. FlickMedia's leading marketing management software gives you the control and discipline to tip the scale in your favor. With FlickMedia, you can:

. Achieve optimum lead generation management--consolidate all leads from across your organization and reduce redundant databases
. Implement and enforce standard lead scoring definitions
. Automate the scoring, maturation and routing processes
. Dramatically increase your lead acceptance rates
. Reduce manual intervention and personnel time handling leads
. Drive significant incremental revenue

Because FlickMedia is a Web-based application built on a common knowledge base, your team will always be on the same page, with one "true view" of marketing. And like your peers in other leading companies, you'll find that our sales lead management software creates a more disciplined and precise work environment that yields powerful benefits.

FlickMedia lead management software has helped companies like yours by:

. Increasing lead acceptance from 2% to more than 80%
. Helping 200 sales reps manage 42,000 leads in six months
. Increasing sales by $900,000 annually
. Consolidating 15 databases into one
. Cleaning 1.7 million contact records to reveal 600,000 unique records, thereby reducing mailing costs
. Redeploying 5 marketers by streamlining processes
. Reducing time spent performing lead management by 75%

If you'd like more information about FlickMedia’s lead management software products can improve the discipline and precision of your marketing efforts, please visit our products page or contact us. We are ready to help you take control of your marketing.